The new Discovery Kits encourage parents to take what they and their little one have seen on screen, in the book or on the Discovery Cards, or listened to on the CD and apply it to baby’s everyday life. Representing a new path for the company as Baby Einstein continues to listen to and evolve with today’s parents, the Baby Einstein DVDs will now only be available at retail as part of the Baby Einstein Discovery Kits. “We’re thrilled to offer this unique new experience for parent and child to share as they go through their busy days together.” “The Discovery Kits resulted from our ongoing discussions with parents who loved the concept of a single product that offered a variety of different ways to interact with their babies,” noted Susan McLain, vice president and general manager, The Baby Einstein Company. The first six Discovery Kits in the new collection each feature a DVD, a music CD and a picture book or Discovery Cards, and with each element complementing the others, the new kits give parents another way to interact with their babies. New Baby Einstein™ Discovery Kits Give Babies and Parentsĭiscovery Kits Offer Value and Companion Products That Complement Each OtherīURBANK, CA (November 19, 2010) – Baby Einstein, an award-winning leader of infant products, today unveils Baby Einstein Discovery Kits, an innovative new interactive experience to help parents introduce babies to the beautiful music, nature and animals for which the company’s products are known.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |